317 Main needed a new brand identity that better reflected its welcoming, creative and inclusive community while supporting an upcoming capital campaign. We developed a brand strategy and messaging based on audience research, then created a new logo and visual identity that captured the energy of the organization. The new brand was carried across marketing materials, signage and wayfinding. Following the 2016 launch, enrollment increased and continued to grow.
"Rhizome Marketing’s contributions have propelled 317 Main to a higher level. Thanks to their thoughtful work, we are reaching more music lovers and donors than ever before"
– Amy Sinclair, Communications Director, 317 Main Community Music Center
