Food & Beverage Sales Channel Development
The food buyer universe in the United States is a complex and evolving landscape. Trade shows and events provide the unique opportunity to forge direct connections between product manufacturers and buyers but thousands of other brands are competing for their attention. A promotional campaign can build topline awareness but capturing the engagement of frenzied buyers requires an intimate understanding of their needs at the right time and in the right place.
Rhizome has years of experience fostering one-to-one connections between buyers and sellers at events and tradeshows including the two largest food shows in the United States; the Fancy Food Show and National Restaurant Association Show. We have the connections and experience to help you make sure your products are in front of the right people.
Usually attached to events where the buying/selling communities congregate, we sift through the buyer landscape to recruit them to participate in targeted, pre-scheduled one-to-one meetings. These meetings are scheduled based on buyer need and product attributes to ensure that productive meetings will be conducted.
Hosted buyer trips are a common tactic to educate key buyers about the unique qualities of regions and products and, most importantly, the people behind them. We research buying organizations and help you to invite the most qualified contacts for your tour or trip.
Receptions, product launches, press conferences and market presentations provide ideal settings for casual interactions between invited buyers and manufacturers. We work with you to create a program that will engage the buying community, hand-pick the guest list and reach out to them to secure their participation.
When you are looking to gather insights about the receptivity of the US marketplace to your region or products, we can help you get feedback from the importers, distributors, retailers and foodservice operations that are most important to your success.